Want to know a secret? It actually isn’t just all about your look or acting capability. When you are signed to an agency, you take on a new role of responsibility. Being signed to an agency is an honor, as your agent has decided that you possess qualities that–with consistency and determination–will yield to success in your local market.
Agency talent are held to a higher standard of professionalism, reliability, work quality, and communication. Whether you are modeling brands on the runway or advertising a product in a commercial, it is important to know that not only are you representing yourself, you are representing your agency as well. Agency work is a complete team effort: be good to your agency, and your agency will be good to you.
1. Quick follow up
In a fast paced industry like this one, prompt communication is essential. Often times, there is not a lot of lead time on auditions, so you need to be checking your email periodically. If you are selected for a call back, we will need to confirm your audition or self tape audition ASAP. You should also know your schedule a few weeks out so that when we touch base, we can confirm dates for auditions or bookings.
2. Professionalism. Professionalism. Professionalism.
Cheetah print bodysuit: A wardrobe staple this year! You need one in your life–Click photo!
There is a reason clients come to an agency to hire talent for specific jobs instead of taking a chance by hiring people off of Craigslist. Clients will happily pay for the added “polish” that an agency talent is guaranteed to provide. That said, the way you carry yourself, how you dress, how you write your emails and how you speak are all important factors that separate agency talent from the rest. Make sure that you emulate professionalism in all tenses. Check on this blog to understand the specifics and expectations of Agency standard professionalism.
3. Being flexible & willing to adapt to change
Totally in love with this blazer. Click photo for details<3
Sometimes the runway choreography changes. Sometimes your outfit changes. Sometimes the venue changes. Please keep in mind that the directors do everything they can to minimize changes, but sometimes they are necessary. Have a willful and collaborative spirit in light of unforeseen circumstances. DO NOT COMPLAIN or carry a negative or resentful energy. People will notice, and the odds of you being hired by that client again are extremely slim. This is a very competitive industry, and everyone is replaceable. Stay humble, work hard, and be pleasant to work with.
4. Have Integrity
Your agent works for YOU. Never trash talk your agency. If you are displeased with your agency, there is probably a misunderstanding of expectations, and you should contact your agent to discuss any questions you may have. If you are still displeased, simply ask if you can terminate your contract early, or wait for your contract to expire and simply choose to not work with them again. It makes you look unprofessional when you start trashing your agent. Other agencies will not want to take you on if you have been known to trash previous agencies.
Another case when integrity is important is when a situation arises when you notice that you are being “poached” by another agent or client:
If a client is trying to “pay you directly” by trying to avoid paying agency fees by not having your agent involved, that should be a red flag to you as a talent. If your agent isn’t involved, who is holding this person responsible for your payment? And, how will you know if what they intend to pay you is even fair compensation? Not to mention, if something goes wrong…you’re totally on your own.
As if that wasn’t enough, if your agent finds out you are working with one of the agency’s clients without their intervention, your agent can terminate your contract. (Yeah, we’ll fire that client too) But think to yourself…is it worth losing all of the opportunities provided by your agency by trying to go around them for just one job? All to avoid paying a 15%-20% Agency commission?
If you think you are being poached by a client, politely tell the client that you work closely with your agency and you honor your Agency Agreement.
And then tell us…we’ll need to know!!
5. Understanding the talent-agency relationship
Gold chain belt. A subtle way to tie the look together. Click photo for details!
By now you probably know that your agency (or the agency you will have someday) has your back. Agencies don’t make money unless you work, so we want to get you booked for as many things as possible!
It is also important to have realistic expectations going into an agency. You should understand Where You Fit into the Model Market, Understand the Importance of Reliability, know how to Dress for a Comp Card Shoot, know what to wear to a runway audition, as well as how to audition for runway. Trust your agent’s feedback on your photos, and let them help you. They know what will book as opposed to what won’t!!
Your agency will provide you with the materials you need to be successful, as well as groom you for optimal marketability. Your agency will do their best to market you and put you in the best light to potential clients and casting directors. You will be notified of castings and opportunities by your agent, and it is your responsibility to follow up promptly when those opportunities arise.
It is your agent’s job to keep you safe and away from low-value opportunities. (I hate the word “scam”–it’s too vague.) If you are offered a collaboration via DM through Instagram to “collab”…send it to your agent. We’ll tell you right away whether or not the opportunity is worth pursuing.
Your agent networks, supports your endeavors, and always has your best interest in mind. I strive to be my talent’s personal cheerleader, mentor, and booker.
You should have a solid, team-driven working relationship with your agent. Do your part to help us help you, and you will find the most success in all your endeavors!